Hosted by the Town of Bracebridge and the Downtown Bracebridge Business Improvement Area (BIA), this much-loved tradition brings the community together to celebrate the season with festive activities, shopping, and entertainment for the whole family.

Moonlight Shopping Party and Street Festival
Friday, November 20, 2026 from 6 to 9 p.m.

Kick off the holiday season with a late-night shopping celebration! Stroll through downtown shops, enjoy hot chocolate, marvel at the living holiday window displays courtesy of Bracebridge School of Dance Arts, and take part in family-friendly activities. The evening wraps up with a dazzling fireworks show. Don’t forget to bring a new, unwrapped toy for the toy drive.

Self-Guided Activities
November 20 to December 4, 2026

Elf on The Shelf Scavenger Hunt
Explore Downtown Bracebridge in search of hidden holiday elves during the Elf on the Shelf scavenger hunt. Spot them all in select businesses for your chance to win one of three $50 Shop the Bridge gift cards. 

Let It Glow
Holiday window display contest. Vote for your favourite store’s display for a chance to win one of three $50 Shop The Bridge Gift Cards.

Santa Claus Parade
Friday, December 4, 2026 at 6 p.m.

Santa Claus is coming to town! Presented by the Rotary Club of Bracebridge/Muskoka Lakes, the parade begins at 6 p.m. and will make its way along Manitoba Street, filling downtown with lights, floats, and festive cheer.