TicketWindow – Ticketing Solutions 1

by Paul Rivard – President of TicketWindow Inc

“Why Start Selling Advance Tickets Online?“

1. Secure Revenue Before the Event Starts

One of the biggest advantages of advance ticket sales is cash flow security. By selling tickets ahead of time, organizers can cover upfront costs such as venue rental, artist fees, permits, and marketing, reducing financial risk and ensuring a smooth event execution.

2. Improve Event Planning & Logistics

Knowing your attendance numbers in advance helps in better planning for staffing, security, concessions, and seating arrangements. It also allows event organizers to prepare for crowd control, ensuring a positive experience for attendees.

3. Gain Powerful Insights for Marketing

When attendees purchase tickets online, you collect valuable customer data, including:

• Name & contact details
• Purchase history & preferences
• Demographics & location
• Referral sources (how they found your event)

This information allows you to create targeted marketing campaigns for future events, offering promotions, early access, and personalized recommendations to past attendees.

4. Reduce Lineups & Enhance Entry Experience

With advance ticketing, guests can skip long lines at the gate, leading to a better first impression and a smoother check-in process. Digital or mobile tickets make it easy to scan and verify tickets quickly, eliminating the hassle of handling cash or credit transactions on-site.

5. Create a Sense of Urgency & Demand

Advance ticket sales build anticipation and allow organizers to implement pricing strategies such as:

• Early bird discounts to encourage early purchases
• Tiered pricing (General Admission vs. VIP)
• Limited-time offers that drive sales

This strategy increases FOMO (fear of missing out) and boosts ticket sales before the event even begins.

Don’t Ignore Walk-Up Sales – Capture That Data!

While online advance sales are crucial, many events still see a significant number of walk-up ticket purchases. These in-person sales present a valuable opportunity to collect customer data that would otherwise be lost.

How to Capture Walk-Up Sales Data Effectively

• Use a Digital POS System – Instead of selling paper tickets at the door, use a mobile ticketing system that requires attendees to provide their name and email upon purchase.
• Encourage On-Site Registration – Offer incentives (such as a free drink voucher or discount code for future events) to encourage walk-up guests to register their details.
• QR Code Check-In – Have walk-up attendees scan a QR code that leads to a quick sign-up page, collecting emails and demographics for future marketing.
• Social Media Engagement – Ask attendees to follow your event’s social media pages, providing another way to stay connected and promote future events.

TicketWindow: Your Partner for Advance & Walk-Up Ticketing

At TicketWindow, we provide comprehensive ticketing solutions that make it easy to:
✔ Sell advance tickets online with a seamless purchasing experience
✔ Capture walk-up sales data for future marketing efforts
✔ Reduce event-day stress with fast and efficient check-in options
✔ Offer customized pricing strategies to maximize revenue

Start Selling Tickets the Smart Way

If you’re still relying solely on at-the-door sales, you’re missing out on valuable revenue, customer insights, and marketing opportunities. Advance ticketing ensures higher attendance, financial security, and a smoother event experience.

Ready to take your ticketing strategy to the next level? Contact TicketWindow | Custom Ticketing & Solutions today to get started!