TicketWindow – Ticketing Solutions 7

by Paul Rivard – President of TicketWindow Inc

“Beyond the Ticket: Why Customer Service is Key to a Successful Event“

1. A great ticketing system is more than just selling admission—it’s about providing comprehensive support from the moment an event is planned to the final guest entering the gate. Whether it’s helping event organizers set up their ticketing, assisting with marketing strategies for advance sales, providing call center support for ticket buyers, or managing entry logistics at the event itself, customer service plays a crucial role in ensuring a smooth and successful experience.

   That’s why TicketWindow offers customized ticketing solutions paired with full-service support, working alongside event organizers to handle ticketing logistics every step of the way.

   Expert Guidance from the Start: Setting Up Your Event

   When launching ticket sales, the setup process can feel overwhelming. A strong ticketing provider should do more than just supply software—it should provide expert consultation to help event organizers structure ticket sales efficiently.

   This includes:

   • Customizing ticket types (General Admission, VIP, multi-day passes)
   • Setting up discount codes and presales
   • Choosing the best platform integration (selling through the event’s website, social media, or third-party partners)
   • Ensuring secure payment processing and revenue control

   By working closely with event organizers from the start, a well-supported ticketing system helps eliminate common mistakes, optimizes sales strategies, and ensures an easy and secure purchasing process for attendees.

   Consulting on Event Marketing for Advance Ticket Sales

   Selling tickets isn’t just about having a platform—it’s about driving demand and encouraging advance purchases. A knowledgeable ticketing partner can provide insights and tools to help boost early ticket sales.

   This includes:

   • Advising on digital marketing strategies such as email campaigns, social media promotions, and influencer partnerships
   • Providing data insights on past ticket sales to optimize future pricing and promotional efforts
   • Offering presale strategies that create urgency and drive early commitment

   Advance ticket sales provide financial security for events, reduce last-minute logistical stress, and allow organizers to plan more effectively. Having a ticketing provider that understands marketing strategies helps maximize early revenue and attendance numbers.

   Dedicated Call Center Support for Ticket Buyers

   Even with the best online ticketing system, attendees may still need assistance—whether it’s help with purchasing, questions about ticket types, or resolving payment issues. A full-service ticketing provider should offer a dedicated call center and customer support team to handle these inquiries efficiently.

   Having live support ensures:

   • Customers receive timely assistance, preventing abandoned sales
   • Less frustration and confusion around mobile and print-at-home tickets
   • Immediate resolution of order issues, refund requests, and last-minute questions

   By providing call center support for ticket buyers, event organizers avoid getting bogged down with customer service inquiries, allowing them to focus on running their event instead.

   On-Site Support: At-Gate Supervisors for Event Entry

   The most critical test of any ticketing system is how smoothly attendees enter the event. Long lines, ticketing issues, and scanning delays can frustrate guests and slow down the experience. That’s why having on-site gate supervisors to oversee operations is invaluable.

   At-gate supervisors:

   • Ensure scanners are functioning correctly and staff are trained
   • Manage VIP, General Admission, and re-entry lanes for smooth flow
   • Resolve ticketing disputes or scanning errors in real-time
   • Monitor real-time attendance reports to track arrivals and adjust gate operations as needed

   By having a ticketing expert on-site, event organizers can focus on the event itself without worrying about entry logistics.

   A Fully Supported Ticketing Solution

   Event organizers shouldn’t have to navigate ticketing alone. From setting up ticket sales and marketing strategies to assisting customers and managing on-site logistics, TicketWindow provides full-service support at every stage of the event.

   With 21 years of experience, TicketWindow ensures that ticketing isn’t just a transaction—it’s a seamless, well-supported experience for both event organizers and attendees.

   If you’re looking for a customized ticketing solution with full-service support, visit TicketWindow | Custom Ticketing & Solutions Discover how we can help make your next event a success.